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Post Today is anticipating celebrating its 3rd Anniversary on 7 February 2006, having already become Thailand's best-selling Thai-language economic daily. The achievement was confirmed by a readership survey conducted by Suan Dusit Poll, one of Thailand's most trusted market research and polling organisations. The independent survey found that some 48% of economic daily readers now choose Post Today, compared to 24% and 15% for its two nearest rivals. Spurred on by the impressive results achieved to-date, the Post Today editorial team has redoubled its efforts to continuously improve the newspaper in order for it to effectively serve its readers and society in general. Such improvements include the launch of several special publications to celebrate various major events, particularly the auspicious occasion of the 60th anniversary of His Majesty the King's accession to the throne this year. To mark this royal occasion, Post Today's editorial team has produced 12 special publications profiling His Majesty the King's activities on behalf of the kingdom. The first of the 12-part series was published in December 2005 and the final chapter will be issued in November 2006. While Suan Dusit Poll's survey findings make Post Today proud, what remains of the greatest importance to its editorial team is that the newspaper should continue to be recognised by its readers for being unbiased and accurate in its reporting. To this end, all concerned will continue to do everything in their power to ensure this goal is never m issed. |
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