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The year 2005 saw the Creative & Special Publications Department maintain
its leading position in the production of high-quality special publications and
supplements. Although there was a slight decrease in the volume of projects
in 2005, as compared to the year before, publications that supported the
promotion of a wide range of businesses and industries and marked their
special achievements and occasions continued to be strong contributors to
the company's revenues.
A significant increase was seen in the number of Thai-language and bilingual
supplements, reflecting Post Today's status as the highest circulation
Thai-language economic daily.
Along with an in-depth annual review of the tourism industry and a special
Bangkok Post 59th anniversary supplement, the department successfully
launched the 48-page "Exploring the Great Outdoors", a pocket-sized guide
to Thailand's renowned adventure pursuits, inserted in both Bangkok Post
and Post Today. The third edition of the successful 52-page Serviced
Apartments Directory was also published. Highly popular among advertisers
and the general public alike, both publications will continue in 2006.
The department will continue to strengthen its efforts to stay ahead of the
competition by upgrading staff skills while enhancing product image and
quality through the application of newer and better desktop publishing
technologies. It will also continue to support advertising sales efforts through
improved publications that will make customers happy and proud.
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