Looking ahead, the year 2001 will be a challenging and promising year.

After six years in Thailand, ELLE continued with a 27 per cent growth in net revenue. Its innovative and stylish editorial content has made ELLE the most talked about magazine in Thailand, cumulating in the second annual ELLE Bangkok Fashion Week 2000, Thailand's premier fashion event.

ELLE DECOR had a record-breaking year with a 105 per cent growth in net revenue. ELLE DECOR increased the frequency of the magazine from six to eight issues in 2000, resulting in an 86 per cent growth in circulation for the title and a 103 per cent growth in advertising. ELLE DECOR's unique editorial content continued to attract an increased number of advertisers and readers and, as a result, will increase the frequency of issues to 10 times a year in 2001.

CLEO's young, lively editorial content attracted a record number of readers, with a 52 per cent increase in readership (Source: AC
Nielsen), the largest readership gain among all upmarket women's magazines in Thailand.

In 2001, Hachette Filipacchi Post will continue its growth by incorporating additional marketing tools, new expanded promotional activities and a new circulation/distribution database system. It will also continue to explore the prospect of adding new magazine titles to the company as well as introducing Internet opportunities.