Bangkok Post Public Company Limited

Mushroom Group

The operation and performance of Mushroom Group Co., Ltd. in 2018 was challenging due to digital disruption throughout the industry. This was the reason behind the decline in the company’s TV programme production and media sales. Despite this, total revenue rose by 20% year on year, thanks to the company’s strategy of creating additional revenue streams through new businesses, including a marketing solutions business and an online platform business.

The company also continues to be optimistic about its seminar business. In 2018 alone, the company organised knowledge seminars for SMEs and business entrepreneurs in 12 provinces nationwide, with attendees totalling more than 5,000. The company also provided marketing solutions for government agencies as well as large companies, such as “Drop a Pin and Get Rich”. The campaign, a well-received collaboration between Siam Commercial Bank and Google My Business, encouraged business owners to drop a pin for their business location on Google Map.

Mushroom was successful in the online platform business operating Mushroom SuperClass, creating online courses for The Stock Exchange of Thailand and Makro.

Mushroom Group is determined to keep moving forward, running its own TV programme production and media selling as well as expanding its business domain. In February this year, Mushroom in collaboration with Sripatum University is to launch a brand-new course named “Everest” highlighting on SME business and hopes to build a strong business connection among SME business owners throughout Thailand.

Following past success, the company wishes to be more engaged in the marketing solutions business in 2019, and will promote products of business owners through the market to generate more income.

Updated: End of 2018