Bangkok Post Public Company Limited

SME Matching Day

Thursday August 02, 2018

"มหกรรมจับคู่ธุรกิจสู่ตลาดไทย-อินเตอร์"

Business matchmaking event that is back again this year under the theme "มหกรรมจับคู่ธุรกิจสู่ตลาดไทย-อินเตอร์" on 2-3 August 2018 at Centara Grand @ CentralWorld, including 20 Thai and foreign distribution channels to create opportunities for 1,000 Thai SMEs interested in joining the event.

 

Believing that every SME wants to grow and expand the market to be wider because the more customers there are, the more sales and growth. But in the past, with the potential of SME alone, it may be difficult to expand distribution channels in a wide range. Whether it is a domestic or international market. Therefore, it is necessary to have a business matching because the business matching will benefit SME in many ways including:

1.Helping reduce costs - Because doing business, if you have to invest in everything yourself, will cause a lot of burden and costs

2.Helping open up new markets - Help distribute more products to different areas, including new target groups

3.Helping increase competitiveness - Getting partners with expertise in various fields can help to strengthen the business and have more bargaining power

4.Helping to succeed faster - Having to start counting every new one may cause the SME to move slowly. But if there is a good partner from one force, it becomes two forces, making it able to walk faster

The highlight of SME Matching Day 2018 is the opportunity for SME to meet partners and distribution channels both domestically and internationally. As the growing e-commerce trends and international trade trends have evolved into the digital era. If able to help SME to sell through large distribution channels or various online channels will help increase the opportunity to reach more consumers.

Surat Leela Thawiwat, Deputy Managing Director of Kasikorn Bank said current business trends E-commerce is growing, can help SMEs sell products online. But bringing products to sell through large distribution channels or famous online channels will help increase the opportunity to reach consumers more broadly. Therefore, matching potential businesses is a good opportunity to expand the market for SMEs.

Kasikorn Bank collaborated with Post Today to organize the SME Matching Day 2018 for the fourth consecutive year. Each year, there are 20% more SMEs joining the event. Along with revealing the problems of SMEs found from the past that many did not pass the selection from Channel, ie

1.Packaging and labeling

2.The product does not match the customer group of the channel.

3.The price setting is too high and

4.Product standards

The problems of SMEs are caused by the lack of information and customer groups of channels that are suitable for the product or not, including the high cost of SMEs, therefore unable to set a competitive price.

SME Matching Day 2018 this year aims to solve problems for SMEs. For this year, the event will be held to allow entrepreneurs to meet and negotiate business with leading distribution channels, both domestic and international, with up to 20 channels with seminars to provide knowledge, business management consulting from the unit. Both public and private sectors

2 August 2018 is a business match with 14 domestic channels, consisting of

•Retail-wholesale channels, such as CJ Express Group, FN Factory Outlet, Makro, Spar, Leng Seng Superstore, The Mall Group, Jiffy, Max Mart, And supermarket tops

•Domestic online channels such as Lazada, Makro Click, TV Direct Online Shopping And Twenty Four Shopping

•Channel dealers such as Sahapat

"Currently, international trade trends have evolved into the digital age. Today, more than 100 million consumers in the AEC + group have access to the internet and online transactions to meet the changing needs and behaviors of consumers. International trade is therefore not limited to traditional forms that have to pass through the border trade anymore. From now on, businesses can be driven through e-commerce and online formats as well. Anant Lapsuksatit, Managing Director Kasikorn Bank revealed that

In addition to the changing business trend of entering into the online world, people's lifestyles have entered the world of urban society, especially in CLMVI countries where economic growth is over 6%. This changed the status to a middle-income country with access to Mobile Internet Penetration higher than 102% (data from WeAreSocial, 2018).

The rapid expansion into urban society has made the demand for products that meet the urban society more popular, especially products from Thailand, which Kasikorn Bank sees a good opportunity to promote and drive customers. SMEs in Thailand are moving forward to the regional market.

For 3 August 2018, is a business match with 6 international online channels consisting of

•shop.com.mm # 1 e-commerce in Myanmar

•tiki.vn, one of Vietnam's fastest growing e-commerce

•SFBest.com, China's No. 1 logistics group

•VIP.com, the third largest in China

•eBay.com, world-class e-commerce from the United States with customers around the world

•GoSoKo.com from West African countries

"These channels will enable Thai SMEs to reach more than 500 million consumers through such e-commerce, with a turnover of over US$ 76 billion in 2017, while the Thai e-commerce market is worth US$ 2.9 billion. Therefore is an opportunity that SMEs should not miss."

However, apart from the business meeting.  In this event, SME will also have knowledge to develop their own business as well with the topic of e-commerce issues that are very active in modern times and intellectual property that SME must pay attention to in the era of business that requires innovation and also has knowledge of the Indian market that is considered a big market and new markets to increase trade opportunities. In the event, there are also opportunities to talk with business owners who bring technology to change the business to grow rapidly.

And the most special this year for entrepreneurs who are not ready to participate in business matching activities, can watch live via facebook posttoday Fanpage to inquire and exchange ideas with various channels both wholesale and retail groups, online groups and dealers, which will be the basic information for preparing to attend in the following years.

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