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Wednesday October 30, 2019
กลยุทธ์การตลาดออนไลน์ พิชิตยอดขายยุคดิจิทัล
Worachai Bhicharnchitr, Vice Chairman of Bangkok Post Public Company Limited, with four speakers at the “กลยุทธ์การตลาดออนไลน์ พิชิตยอดขายยุคดิจิทัล ” seminar.
Worachai Bhicharnchitr, Vice Chairman of Bangkok Post Public Company Limited, opened the seminar 5 จี พลิกชีวิตเอสเอ็มอีไทย said that aside from the government driving this policy, all sectors must push forward. Large operators, in particular, must mentor the more than three million SMEs in the economy.
Minister of Higher Education, Science, Research and Innovation, Suvit Maesincee, gave a keynote speech on "พลิกโฉมเศรษฐกิจไทยด้วย 5G" noted that we are entering the 5th era of technology. In the past year, 15 countries have upgraded from 4G technology to 5G. He said that as and when Thailand fully upgrades to 5G the disruption will be even greater than over the past 10 years.
Suwit Mesintri, Minister of Higher Education, Science, Research and Innovation, noted that 2010 ushered in the 4G era and now we are preparing for the 5G era which will be an era of “Continuous Disruption”. From connecting people to people we will move to connecting people to things and things to other things. It's a big change that will shock the world. However, it is not too late to prepare for 5G technology which has the benefit of a data transfer rate 100 times as fast as 4G with only 1 in a billion data errors.
Minister of Higher Education, Science, Research and Innovation, "Suvit Maesincee" and " Worachai Bhicharnchitr”, Vice Chairman of Bangkok Post Public Company Limited, together with speakers participating in the 5 จีพลิกชีวิตเอสเอ็มอีไทย
Anurak Sanruthai, of Hasan Dried Seafood, Satun Province, said the business started by learning from trial and error, using technology and adapting from problems encountered. The essential business idea was to find dried seafood products and posting them for sale via Facebook.
At first, there were people interested but no one bought. Then he came up with an idea of how to get people interested. He decided to adopt a live sales strategy. At first he didn’t get any takers with a price of 400 baht plus 50 baht shipping cost. So he adopted a new strategy, creating a story with a live response which was fun with the audience and led to pricing at 450 with free delivery.
Suchaya Paleewong, Marketing Manager, Shopee (Thailand) said that Thais on average are on their mobile phones 10 hours a day. This implies a lot of accessibility. If government pushes 5G, it will change the user experience more than online shopping. With faster internet and new innovations, Shopee will create new experiences for users.
The seminar on "กลยุทธ์การตลาดออนไลน์พิชิตยอดขายยุคดิจิทัล" presented by Sakulrat Tanyongsiri, Head of SME Business, LINE Corporation Thailand, Anurak Sanruthai of Hasan Dried Seafood, Satun Province, Suchaya Paleewong, Marketing Manager, Shopee (Thailand), Kewalin Singhakham, Managing Director of North Star Digital Co., Ltd.
Seminar "5 จี พลิกชีวิตเอสเอ็มอีไทย" with SME entrepreneurs and other interested parties.
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To celebrate the 72nd anniversary of the Bangkok Post, The Bangkok Post Group has leadership thinker and global coaching guru Dr. Marshall Goldsmith to speak on: “The Leader of the Future: Changing Yourself to Lead in a Changing World”. Hear what he has to say on 16 May 2018 at World Ballroom, 23rd floor, Centara Grand & Bangkok Convention Centre at CentralWorld.
On 8 May 2018, Bangkok Post Public Company Limited organised the “Safety and Energy Saving Day 2018” at the Bangkok Post Building’s lobby, ground floor, featuring the following booths: •Pulmonary function test and hand & leg stretching test by Kluaynamthai Hospital •Foot structure and bone mass examination by Phyathai 2 Hospital •Fun games: BINGO and Wheel of Fun with prizes •Exhibition boards regarding safety and saving energy
It was full-on fun all the way from 13-15 April 2018 as “M2F Presents Bangkok Songkran Festival 2018 @ CentralWorld” got into its swing taking over the entire area in front of CentralWorld.