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ELLE Fashion Film Festival 2013

Friday August 30, 2013

Post International Media managing director Sirimon Na Nagara, Post Publishing president and COO Supakorn Vejjajiva, and SF Corporation’s deputy managing director Suvannee Chinchiewchan, at the press conference of Elle Fashion Film Festival.

Fashion and film drink from the same wellspring of glamour, fantasy, design and visual art. They share the same ancestral influence and the same uncanny ability to both mirror and push the bounds of everyday reality. Their marriage isn't new, but now for the first time it will become evident on the big screen.

From Sept 10-15, Elle Thailand will host the Elle Fashion Film Festival, marking the first movie-fest in Thailand on the theme of fashion. 

Post International Media managing director Sirimon Na Nagara said with Elle magazine advancing into its third decade soon, and after the ‘‘Burst out Your Style’’ campaign earlier this year, she found that the brand is associated with various aspects of life through fashion. ‘‘Elle magazine is more than just a fashion magazine. It is a part of life and culture.Weaim to be a fashion authority, and for us, fashion is all around. Film and fashion are inseparable — film influences fashion, and vice versa.’’

While it is not easy to define a ‘‘fashion film’’, after hard work and months of preparation, nine films have been selected for the inaugural event, hand-picked by a five-person selection committee, namely Elle Thailand editor-in-chief Panu Sombatyanuchit, SF Corporation’s Suwannee Chinchiawsharn, fashion stylist Araya Indra, Greyhound designer Jitsing Somboon and Bangkok Post film writer Kong Rithdee. None of the chosen films have been officially shown on the big screen in Thailand before.

Panu said that the nine films reflect fashion in different ways. ‘‘Blancanieves, for example, is a Spanish black-and-white silent film based on the fairy tale Snow White. Being black-and-white, we can see the silhouette without the depth that comes with colour, and we can see the mesmerising movement of clothes. A Single Man, the first film directed by Tom Ford, is full of fashion references in great detail. If you like fashion, you will tremendously enjoy these films.’’

Ultimately, the event is aimed at showing how fashion is accessible through lifestyle, according to Panu. ‘‘Fashion is not just on the runways. There are so many ways to look at it, and film is one of them.’’

Sirimon hopes the event, which will take place annually from now on, will inspire Thai people to try and make films that reflect fashion elements as well. ‘‘This year, we feature movies from France, Spain, Canada, the US and China. I wish to see Thai films in the list in the future, and I hope that this event serves as an inspiration for Thai people to embrace fashion and enjoy it through their own interpretation.’’

Fashion film festivals have taken place all around the world, from Croatia to South Korea and from the US to Japan, and the idea has been embraced by fashion and film crowds alike - and audiences who enjoy a thematic approach to movie-going. 

ELLE Fashion Film Festival 2013 runs from Sept 10-15 at SFX Cinema, Emporium. Tickets cost 150 baht per seat, with 184 seats available per movie. An art installation will be displayed as a part of the festival at Fashion Avenue, 1st floor, Emporium. 

Visit www.ellethailand.com or www.facebook.com/ELLEThailand.

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